Brand Innovation

Perfect Corp and QVC collaborate on immersive shopping app

(image courtesy of Perfect Corp)

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.

Lion launches exclusive toothpaste range for Alibaba

Lion launches exclusive toothpaste range for Alibaba

Indie Beauty Profile Dr. Kalidas Kale Exquis Skincare

Dr. Kalidas Kale, Exquis Skincare

Swedish brand develops beauty from within skin care line using resveratrol

Swedish brand develops beauty from within skin care line using resveratrol

Sephora launches a 'Reddit-style' digital beauty community

Sephora launches a 'Reddit-style' digital beauty community

Vitabrid C12 first exclusive Korean beauty brand in Barneys New York

Vitabrid C12 launch marks first exclusive Korean beauty brand in Barneys New York

7 cosmetics beauty personal care brands not to miss at IBE NYC 2017

7 brands not to miss at IBE

Indie Beauty Profile Linda Gillette Parodi Professional Care

Linda Gillette, Parodi

image courtesy of Starlet Satin

Starlet Satin: A sleeping beauty brand awakes

Biossance skin care prepares to launch in Canada

Biossance skin care prepares to launch in Canada

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