Cargill launches a more focused and clearly defined beauty division

Cargill launches a more focused and clearly defined beauty division

Agrifood giant Cargill officially launched its Cargill Beauty division at last week’s in-cosmetics Global event in London, in a bid to stake out its territory in the cosmetics and personal care industry.

The global food, farming and pharmaceutical player has played an active part in the beauty industry for many years, but the creation of the new division aims to reinforce its expertise in the area with while targeting an accelerated future business growth.

Currently the company’s beauty portfolio numbers some 30 different ingredients, which include starches, hydrocolloids, pectins, polyols and natural oils, but that offering is expected to be expand both its more advanced synergistic offerings as well as its standard ingredients.

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Tony Jaillot switched from an executive role in BASF’s personal care operations to head up the Cargill Beauty business in August of last year.

As general manager of the division’s global operations, he will be headquartered in Paris, where the US-based company’s marketing operations is located. Application laboratories will be located in the United States and Belgium, while these operations are expected to be expanded into Asia and Brazil in the near future.

Jaillot believes the company is already well positioned in the beauty segment, but also believes that its position in sustainability, one of the key trends in the industry, puts it in an even better position.

100% natural solutions

“We have a huge potential, which is why Cargill decided to invest in the cosmetics sector,” said Jaillot.

“On top of this, we have become strongly involved in sustainable development. We are way ahead with respect to biotechnology and green chemistry, which will allow us to offer 100% natural solutions.”

The future of the new division is expected to be shaped around consumer concerns and the shift towards more natural and natural-based formulations, which will lead to some significant changes in as the business moves on.

Simplicity and lower costs

“Our intention is to move towards simpler formula structures, replace synthetic product some natural products for a similar or even lower cost, and limit the total number of ingredients to allow the consumer to better understand the value, history and origin.”

Cargill executives say that the future direction of the business will become more apparent in the coming months, as it makes a number of important announcement that will support its ambitions.

Watch this space as we update you on further announcements.

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