Colour cosmetics trend forecast revealed: Spring/Summer 2019

Colour cosmetics trend forecast revealed: Spring/Summer 2019

BASF, a leading chemicals company, has collaborated with leading colour company Pantone to unveil  a ‘Spring / Summer 2019 Color Trend Forecast’.

The company says it has worked with Pantone to develop regional palettes and highlight Colors & Effects branded pigments along with textures, concepts and formulations for its Spring/Summer 2019 color trend forecast.

It centres on two key themes, each incorporating textures, concepts and colour palettes for beauty market inspiration: ‘heaven’ and ‘majesty’.

The forecast, titled – Ahead of Time – was created to inspire global manufacturers of cosmetic and lifestyle brand products,” BASF states.

Colour forecasts: two times a year

This will be the first time BASF will offer colour forecasts twice a year, the company says, with the aim of better aligning with ‘the cadence of trends’ from the fashion and beauty industries, and to ‘support customers in the market’, particularly when it comes to developing seasonal product offerings.

The company’s forecasts will be released in Spring/Summer and Fall/Winter editions from now on.

“As a leader in the pigments industry, we have always worked to provide inspirational color forecasts based on extensive fashion and consumer trend research,” said Diane Jansson, Global Business Manager, Cosmetics, BASF.

By partnering with Pantone and by providing a twice-yearly forecast, we have further strengthened our commitment and reach to help our customers create products that bolster their brands and enthuse consumers.”

Heaven and Masterpiece

The company’s Heaven collection features translucent gradients, prismatic aqua pearl sparkle, and metallic textures that add refined interest and built-in actives offer multi-functional benefits and protection against pollutants and allergies.

It also includes formulation offerings featuring foundation, eyeshadows and lip comfort and enhancement products.

Its Masterpiece collection is inspired by natural textures like wood grains, glistening sands and raw minerals, as well as art materials such as cream paint, glass gel and ceramic glaze, the company says.

“Masterpiece plunges us into the beauty of artified nature,” said Jansson. “Purple-cast blue, teal, and aqua flow alongside golden sand tones and lush floral hues of red, pink, and mauve.”

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