Eurofragrance to expand fine fragrance business in Mexico, Central America, and the Caribbean

Eurofragrance to expand fine fragrance business in Mexico, Central America, and the Caribbean

This month the Barcelona-based company announced plans to grow its presence and production capacity in Latin America. As part of its strategy, Eurofragrance has hired a new general manager for the region.

Andrés Pagés has been appointed Eurofragrances’ new general manager for Mexico, Central America, and the Caribbean, according to a company press release.

Region of interest

Mexico and its Latin American neighbors present an opportunity for fragrance, cosmetic, and personal care companies. As economies around the region stabilize and grow, it’s increasingly worthwhile to source ingredients, manufacture product, and sell finished goods in the region.

Already this year, HSBC issued a report which identified soap, perfume, and cosmetic manufacturing as an “industry that could significantly benefit from Mexico’s rapidly growing middle class,” as Cosmetics Design reported in January. 

And now Eurofragrance has set its sights on Mexico, Central America, and the Caribbean as “one of the company’s main areas of expansion.”

Background

Pagés comes to Eurofragrance with quite a bit of regional fragrance experience. Most previously he served as the commercial director for Mexico, Central America, and the Caribbean at International Flavors & Fragrances. He’s also held an account manager post with IFF in the same territory. And, Pagés has worked with Givaudan as a regional account manager as well.

Since 2015, he’s served as president of the National Association of Manufacturers of Aromatic Products (ANFPA).

Future plans

Eurofragrance, which launched in 1990, describes itself as “an international family-owned company.”  The company has manufacturing facilities in Barcelona, Spain, Mexico, and Singapore; a presence in over 60 countries; sells product on five continents; and employs more than 250 people, according to the release.

The company’s Latin American business, serving clients in Mexico, Argentina, Colombia, Peru, Costa Rica, Guatemala, and the Dominican Republic, is headquartered at the Mexico City manufacturing site.

In his new role, Pagés is charged with increasing the company’s presence and financial results in the region. “He will also continue the company’s plan to improve the installations and productive capacity,” explains the release.

Eurofragrance deals in fragrance for multiple industries, though fine fragrance is the company’s priority:  “Fine Fragrances, Personal Care, Fabric Care and Home Care are Eurofragance’s main areas of activity in this region, although the first of these is the most important,” affirms the company release.

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