Dow Corning's platforms new possibilities for hair styling products

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This year one of Dow Corning's hair care strategies has been to target silicone-based leave in products, thanks to its latest award-winning technology which has raised the bar on the possibilities for this type of treatment. 

As FeiFei Lin, Dow Corning's North America hair care leader explains in this interview, the company is now able to offer a range of formats and textures that can be used for styling products to give a range of effects that were not previously available.

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