As FeiFei Lin, Dow Corning's North America hair care leader explains in this interview, the company is now able to offer a range of formats and textures that can be used for styling products to give a range of effects that were not previously available.
Dow Corning's platforms new possibilities for hair styling products
By Simon Pitman+
Last updated on 08-Aug-2016 at 17:37 GMT
This year one of Dow Corning's hair care strategies has been to target silicone-based leave in products, thanks to its latest award-winning technology which has raised the bar on the possibilities for this type of treatment.