Launched just this year, Angela Caglia Skincare is jockeying to compete with luxury skin care brands that have years of success and countless loyal consumers behind them. She’s betting that organic, ethically-sourced ingredients will set her very new brand apart in a market place where shoppers are increasingly more informed and more discerning about not only the benefits they want but also about the environmental impact that CPG and personal care products can have.
Here, beauty entrepreneur Angela Cagliashares a profile of herself and the brand.
Name: Angela Caglia, Founder
Indie Beauty Company: Angela Caglia Skincare
Launched: March 2017
Headquarters: Los Angeles, CA
Cash flow: Asked about her company’s sales and revenue, Caglia quite honestly replied that there is nothing to tell just yet; Angela Caglia Skincare is too new!
Team work: 2 full-time employees (including myself)
Distribution: Angela Caglia Skincare is currently available through our own commerce site angelacaglia.com and select retailers, including Blushington and Wildfox locations.
Years in beauty: 22
Years at Angela Caglia Skincare: 2
Entrepreneurial experience: Prior to opening my own spa in Bel Air, Los Angeles, California, I worked as lead esthetician at Ole Henriksen Spa. Prior to that, I worked at Yon-Ka, Paris. I’ve been a facialist for over twenty years and also have a degree in business management.
The business: My company uses only natural, organic, nontoxic, and responsibly-sourced ingredients. We go above and beyond to deliver high-quality, ultra-effective formulas made without parabens, silicones, artificial dyes, synthetic fragrances, or animal testing.
The wow-factor: Our star ingredient, Meadowfoam Seed Oil, is eco-friendly and cold pressed from the seeds of a beautiful white and yellow flower found only in the Pacific Northwest. It’s a transforming elixir and the secret behind the “Hollywood Glow” my celebrity clients have been experiencing for years. Now, it’s available for everyone to try at home through my newly-launched eco-luxe five-product line.
The consumer: She is well-traveled and sophisticated, concerned about health, wellness, and the environment. She cares about what she puts in and on her body. She wants transparency and authenticity, and loves luxurious products, provided that the experience is both noticeable and immediate.
Milestone moment: Being featured in WWD/Beauty Inc., the Holy Grail of beauty, fashion, and retail….the same month we launched.
Advice for fellow indie beauty entrepreneurs: Always follow your gut, surround yourself with people who believe in you, and seek out successful entrepreneurs in your chosen field to mentor you along the way.
Just one: Asked about her go-to product, Caglia says, it’s my Souffle Moisturizer with Goat Milk and Meadowfoam Seed oil, it always leaves my skin bright, glowing, and hydrated.