HBA 2008 opens doors to the cosmetics industry

North America's biggest industry event opened its doors today. Billed as the leading product development event, the CosmeticsDesign team will be reporting live.

North America's biggest industry event opened its doors today. Billed as the leading product development event, the CosmeticsDesign team will be reporting live.

Now entering its 17th year, the organizer's say that key to this year's event will be the latest in marketing strategies, the newest developments in the all-important naturals category, as well as addressing the industry's key technical needs.

Come and visit us!

CosmeeticsDesign has a full editorial, sales and production team attending the event and will be happy to greet you at stand 963, where we will be there to answer any questions you might, or just introduce ourselves.

As well as the presence of our team, visitors to the stand will also be able to see our live news feed, updated news coverage of the event and leading interviews being broadcast from the large flatscreen on the stand;

The editorial team will be combing the aisles to bring the latest developments from leading packaging and formulation players such as Ultra Chemical, Sun laboratories, Rexam, SpinControl, MeadWestvacAlcan group and EPA Packaging.

Leading industry bodies

The event is also including leading industry bodies and organizations from around the world such as Personal Care Products Council (formerly CTPA) and Cosmetic Valley France; together with strong representation from various media related bodies and publications.

As well as finding out what companies are up to at the event, the editorial team will also be clueing in on the most pertinent presentations from the event's comprehensive conference program.

This means our journalists will be cluing into to key programs on the developing markets; sustainable packaging, latest developments in natural and anti-aging ingredients as well as key technical and scientific presentations on stem cells and laser and light treatments.

Video podcasts

Crucial to the team's work will also be our video coverage of the event, which will be published on the website from the event in an easy access podcast format.

As official media sponsors we will be filming throughout the first two days of the show, conducting interviews with key figures on the stands that will include industry experts and representatives from some of the most significant and innovative players in the business.

Likewise, a focus to our video coverage is the fact that we will be filming tonight's industry awards dinner, bringing all the highlights from an evening that showcases some of the most significant developments in the personal care world over the past year.

During the evening we will also be speaking to some of the award winners to find out about the inspiration for their outstanding perfomances, as well as lifting the lid on how these great acheivements were made.

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