The market is, according to a report just out from Global Industry Analysts, “driven by the beauty-from-within trend and the resulting preference for oral nutritional supplements for appearance maintenance.”
Good news for cosmetics and personal care brands: “There is an enormous opportunity for brands to encourage consumers to think about beauty from a lifestyle perspective and push the message that health = beauty,” Camille Varlet, founder & CEO of All Beauty, told Cosmetics Design.
Here’s to your health
Research documenting the links between beauty, health and supplements will also facilitate growth in the segment, GIA explained in a press statement announcing Nutricosmetics: A Global Strategic Business Report.
“Consumers are seeking more ‘healthful’ options when making purchasing decisions across categories,” Varlet confirmed from her industry perspective. “We can see the same benefits and ingredients in both health and fitness products: hydration, nutrition, replenish, along with antioxidants, key vitamins and minerals (i.e. Vitamin C, E, B complex).”
Fortified waters (like All Beauty Water drinks) are among the most popular RTDs in the nutricosmetic segment, according to GIA. Herbal teas and exotic fruit juices do well with consumers too, the off-the-shelf market research publisher found.
“Consumers in beverage are now looking for more than just thirst quenching or basic hydration, they are looking for functional beverages that not only taste great but provide added benefits,” Varlet told Cosmetics Design.
“There is clearly a large opportunity here to bring functional [nutriceutical or cosmeceutical] products to the market and consumers.”
“Urban lifestyles and rising consumer affluence are also helping spur sales of innovative beauty products such as nutricosmetics.”
“The United States ranks as the fastest growing market with a CAGR of 11.2% over the analysis period, led by rising awareness about the benefits of nutricosmetics and launch of innovative products,” GIA noted.
Several market trends converge in this segment: consumers’ preference for naturals and for full information about product ingredients, the gluten-free cosmetics niche, cross-over between beauty and wellness.
“All Beauty Water, is definitely on trend, a functional beverage (a skincare drink), with no sugar, 0 calories, nothing artificial in it/all natural, and it has NO GMOs, it's vegan, and gluten free,” Varlet affirms. Encouraged that ready-to-drink beauty is here to stay, she continued, “my hope is that one day healthy will be equated to beautiful, and I think we are slowly getting there.”