Art of Packaging Award Gala honors Jean Madar of Inter Parfums

Marc Rosen of Pratt Institute (left) and Jean Madar CEO of Inter Parfums at the Art of Packaging Award Gala 2016

Last week at New York City’s University Club, hundreds of fragrance and beauty industry leaders, student honorees, and allies gathered for the annual fund-raising celebration put on by the Pratt Institute.

The funds in question (an estimated $350,000) go to Pratt’s Mark Rosen Scholarship and Education Fund for Packaging by Design. Rosen himself studied and now teaches at the New York City college, which is home to the world’s only graduate degree program in cosmetic and fragrance packaging design.

Celebratory gala

The fashionable event celebrated Jean Madar, CEO and chairman of the board at Inter Parfums. After being introduced by Gilbert Harrison, founder and chairman of the M&A advisory services group Financo, Madar spoke at length about the nuanced business of fragrance packaging design. “Packaging design,” he says, “is at the crossroads of art and commerce.”

It is the work of true artisans and often takes more time than blending the fragrance itself, says Madar. “Bottles,” he believes, “know how to tell stories.” And, it’s important for designers to recognize that brand DNA is never a formula but, rather, that’s it is more like alchemy, manipulating a vocabulary of colors, shapes, and more.

Designing the future

Six students were also recognized for their fragrance packaging design achievements at this year’s event: Paula Ip, Talia Douaidy, Xinlu Liu, Fang Yi Chu, Brielle Wilson, and Eugene Kim. Each created a complete fragrance packaging prototype, comprising a bottle, scent card, shopping bag, and advertisement.

As the evening neared its conclusion, Damini Singh was awarded the Rosen Scholarship. And starting this fall, she will begin courses to earn her Masters in Communications Design from Pratt.

In conversation with Simran Pabla of theknockturnal.com, Singh explained her background, “I’m an architect. I did my masters from the UK. After that I worked three years as an architect. I realized that architecture isn’t creatively fulfilling; It’s something I can do but on a smaller level. So I looked at all my options and the University that stood out to me the most was Pratt. After that I taught myself the basics of graphic design and created my portfolio.”

Related News

Designing cosmetic and personal care packaging that women notice

Designing cosmetic and personal care packaging that women notice

Can celebrity fragrances capitalize on the scent wardrobe trend?

Can celebrity fragrances capitalize on the scent wardrobe trend?

branding and visual designer FangYi Chu

Designing the next generation of fragrance packaging, a conversation with FangYi Chu

fragrance and beauty company Inter Parfums Q2 numbers and Coach launch

Inter Parfums Q2 numbers

Rockefeller University debuts beauty science curriculum

Rockefeller University debuts beauty science curriculum

2016 Q3 sales are up double-digits at fragrance company Inter Parfums

Sales are up double-digits at Inter Parfums

Pratt design symposium highlights packaging design creativity

Pratt design symposium highlights the creative side of packaging

IFF's Sophia Grojsman Perfumer Award from The Fragrance Foundation

Sophia Grojsman honored with Perfumer of the Year Lifetime Achievement Award

Eris Parfums Collection (image courtesy of the brand)

Barbara Herman, the voice of vintage fragrance, to launch Eris Parfums next month

Jasmine (photo courtesy of Lisa Wilson)

Natural Fragrance: a must-watch beauty and personal care segment

Related Products

See more related products