Ron Robinson explains how the Apothia brand is engaging younger consumers
By Simon Pitman+
Last updated on 07-Aug-2017 at 17:03 GMT
Ron Robinson was at the forefront of a new trend in beauty and fragrances when he launched the Apothia brand in the early 80s. In this video interview Ron explains how he has kept the brand at the forefront by continuing to make the product lines relevant to younger consumers.