Happiness in a Jar: New results on positive emotion & pleasure upon LMC emulsifiers application
09-Feb-2015 | PDF file - by Lucas Meyer CosmeticsDownload PDF Now!
Lecigel™ offers sensoriality, efficacy and now happiness upon application in one single ingredient! Consumer behavioral (facial microexpressions & voice intonation) and physiological (pupil dilation & skin conductance) analysis proved that Lecigel™ triggers positive emotions and provides moments of happiness upon application.
This never-seen before new data now offers cosmetics brands the guaranteed consumer pleasure! Join us at in-cosmetics Barcelona booth 6B50 to discover our New Happiness Results!
Lecigel™ is an easy-to-use phospholipid-based gelifying-emulsifying agent to create highly sensorial and delighted gel-cream textures. But it is much more than that! As phospholipids are skin-identical components, they bring additional values to this versatile emulsifier. Finally, consumer behavioral and physiological analysis proved that Lecigel™ provides a moment of happiness upon application. This never-seen before new data now offers cosmetics brands the guaranteed consumer pleasure that has become essential to building customer loyalty and to the success of future best-sellers.