Ulta Beauty partners with yet another brand blurring the line between skin care and color cosmetics

Ulta Beauty partners with yet another brand blurring the line between skin care and color cosmetics

Colorescience announced this week that a selection of the company’s sun care / color products will be sold at Ulta.com—a sign, perhaps, of both company’s belief that consumer interest in health-forward makeup is on the rise.

The year ahead will be one of strategic growth for Colorescience, a California-based company that launched in 2012. “Through the remainder of 2016 and looking to 2017, Colorescience is embarking on a period of rapid growth with physician partners, spas, retail and digital consumer platforms,” affirms the Colorescience press release about the new deal with Ulta.

Adding Ulta.com as a distribution channel is a means of expanding the brand’s consumer base: “Partnering with Ulta Beauty allows us to reach new consumers in our mission of enhancing natural beauty today while protecting your skin for tomorrow,"  says Mary Fisher, CEO of Colorescience.

Wellness and beauty

Colorescience specializes in mineral makeup and daily UV sunscreen products. In partnership with Ulta.com, the company will offer its Sunforgettable Brush-on Sunscreen SPF 30 and 50, 3-in-1 Skin Perfecting Primers, Tint du Soleil Whipped Foundation, and the Mineral Corrector Palette on the ecommerce site.

“Colorescience is a welcome addition to Ulta Beauty's online assortment,” says Tara Simon, senior vice president of prestige merchandising at Ulta Beauty, “and an ideal way for us to introduce more of our guests to this dermatologist trusted collection."

“Launching Colorescience on Ulta.com reflects our on-going dedication to providing the best in skincare innovation,” adds Simon.

Standout brand

In today’s crowded beauty retail universe, having product on sites or in stores like Ulta is a sort of credential. Through its ecommerce site and nearly 1000 stores across the US, Ulta Beauty carries over 200,000 products from 500+ brands.  

“As Colorescience continues to build its multi-channel retail approach we are thrilled to be aligning with Ulta Beauty, a premier beauty retailer, which excels at providing consumers nationwide with the best in cosmetics and skin care,” Julie Garza, VP of retail at Colorescience tells the press.

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