News in brief

Pizza Hut perfume....really?

The food giant has delved into the world of cosmetics with its very own perfume that it describes as "boasting top notes of freshly baked, hand-tossed dough."

                                 Source: Pizza Hut

The idea is said to have stemmed from a recent Facebook campaign where Pizza Hut Canada's marketing firm, Grip Limited, posted a tongue-in-cheek message on the company's fan page asking, "Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?"

Thousands are said to have responded to the post, with some even requesting a bottle of Pizza Hut perfume for themselves.

According to a press release from Pizza Hut and Yum! Brands; "The limited edition perfume was then designed to commemorate Pizza Hut Canada reaching 100,000 Facebook fans. "Only 110 bottles were produced and shared with those who won a bottle by being amongst the first to share their desire for Pizza Hut perfume."

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