Trends and Emerging Markets

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

Getty | Luis Alvarez

Preparation and prevention: How to guide women through menopause

By Nikki Hancocks

Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.

Academic research on incorporating live bacteria into topicals has widened, but industry moves in the space still face major hurdles [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

L'Oréal scientist: Live bacteria ‘the dream’ for skin microbiome NPD

By Kacey Culliney

Innovation in cosmetic ingredients targeting the skin microbiome is surging, but the ultimate dream is to be able to incorporate beneficial live bacteria into formulations, says a principal scientist at L’Oréal Research & Innovation.

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Men's personal care market analysis: How to win over… the modern male

EXCLUSIVE IN-DEPTH ANALYSIS

How to win over… the modern male beauty and personal care consumer

By Amanda Lim

Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.