Non-surgical cosmetic procedures such as Botox and dermal fillers are rising in popularity, but practitioners and the wider beauty industry must be aware of the long-term impacts to body image these can create on a societal level, say researchers.
Jennifer Cohan, president of the communications and marketing firm Edelman, shared new insights on consumer trust—and mistrust—when she spoke to cosmetics and personal care industry leaders and executives gathered for this year’s PCPC annual meeting in...
The L'Oréal brand has teamed up with technology integrator OSF Global Services on a new CMS and Demandware digital commerce solution to help Urban Decay better serve consumers internationally.
YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her success in the field.
Sustainability is no secret in the cosmetics industry but with consumers becoming more socially responsible and social networks offering a platform for increased communication, companies must react to people longing for more social and economic fairness.
Cosmetics giant L’Oréal has identified social media as the final piece in the ‘digital revolution’ puzzle, opening up new opportunities for interaction between its brand and consumers.
The use of social media to communicate brand values and encourage sustainability will be one of the topics explored at this year’s Sustainable Cosmetics Summit hosted by Organic Monitor in New York.